BRG Group Accompanies Miss Vietnam 2024: Creating Sustainable Values and Fostering Community Development

The Miss Vietnam 2024 pageant, themed “Radiant Vietnam” has captured wide public attention and become one of the country’s most prominent cultural and artistic events of the year. In this year’s competition, the participation of BRG Group - one of Vietnam’s leading private multi-sector economic and service corporations as the official sponsor has brought new positive values to the event. The Group ensures that contestants enjoy the best possible conditions to participate in diverse, meaningful activities for their holistic development. BRG Group’s companionship also helps attract stronger public and media attention to the pageant, contributing to lasting, sustainable values that align with BRG’s development philosophy over the past 30 years.

BRG Group accompanies and supports cultural and social values, contributing to building a solid foundation for comprehensive community development.

BRG Group’s Role in Cultural and Social Development

BRG Group is one of Vietnam’s leading multi-sector corporations, with strengths across various fields such as hospitality, entertainment, retail, manufacturing and services, real estate, finance, and golf. Since its establishment, BRG Group has remained steadfast in its sustainable development strategy, focusing on building a comprehensive, multi-industry ecosystem aligned with three key pillars of sustainability: economic growth, social progress and equity, and environmental protection.

Every BRG project is developed with careful consideration for the environment, community and local culture. The Group is also deeply involved in charitable and community development activities, aiming to improve the quality of life for people and promote inclusive social growth.

Becoming the official sponsor of Miss Vietnam 2024 underscores BRG Group’s strong commitment to accompanying and upholding cultural and social values, contributing to a comprehensive foundation for community development. Through this event, BRG Group aims to honor and further spread the values of intelligence, confidence, and dedication embodied by Vietnamese women.

BRG Group - Official Sponsor of Miss Vietnam 2024

Golden Sands Golf Resort - The Miss Vietnam 2024 Contestants’ Experience Destination

One of the highlight activities in BRG Group’s partnership with Miss Vietnam 2024 is the field experience program for the Top 25 contestants at Golden Sands Golf Resort (Hue) - an 18-hole international-standard golf course designed by Nicklaus Design, the world’s leading golf course design company founded by golf legend “The Golden Bear” Jack Nicklaus.

Golden Sands Golf Resort is recognized as the most challenging golf course in Vietnam, stretching 7,445 yards and designed in the coastal links style over natural sand dunes. The course offers a variety of technical challenges for golfers, with breathtaking views overlooking the East Sea, lush green surroundings, and elegantly arranged sand traps that harmonize with nature.

At the resort, contestants participated in sports activities to enhance physical fitness, strengthen endurance, and build team spirit. These experiences not only improved their well-being but also allowed them to better appreciate the unique cultural and natural beauty of Hue, the ancient imperial capital.

Top 25 contestants of Miss Vietnam 2024 experience their journey at Golden Sands Golf Resort.

Golden Sands Golf Resort - a premier golf destination in Central Vietnam

Golden Sands Golf Resort features comprehensive infrastructure and services designed to deliver an exceptional experience for every guest. Its modern clubhouse offers high-end amenities including luxury locker rooms, VIP rooms, and a stylish lounge area. The on-site Pro Shop provides a wide selection of genuine golf equipment, gear, and accessories.

A team of professionally trained caddies accompany players throughout their rounds, providing technical and tactical support. Convenient golf cart services make it easy to move between holes, enhancing comfort and saving energy.

In addition, the resort’s restaurant and bar serve a diverse menu of traditional Vietnamese and international cuisine, offering a relaxing space after each round of golf. With its state-of-the-art facilities, Golden Sands Golf Resort stands among the premier golf destinations in Central Vietnam.

As a high-end tourism product, the resort encourages visitors to extend their stay in Hue, experiencing the region’s cultural heritage, cuisine, and warm hospitality. Recognized by UNESCO as a World Cultural Heritage site, Hue gains further appeal as a luxury and sustainable tourism hub.

Positioned as one of Vietnam’s and the region’s leading golf destinations, Golden Sands Golf Resort will boost golf tourism in Thua Thien Hue and the Central region, creating numerous employment and business opportunities for local communities, increasing local budget revenues, and becoming a new driving force for socio-economic growth in the area.

BRG Group’s Commitment to Sustainability and Social Responsibility

The collaboration between BRG Group and Miss Vietnam goes beyond sponsorship. It opens doors for programs focused on skills development, intellectual and physical enhancement for contestants, enriching the competition’s value and making a positive contribution to Vietnam’s cultural and social progress.

BRG Group affirms its important role as a strategic partner of the Miss Vietnam pageant.

 Through the series of experiential activities at Golden Sands Golf Resort and training programs, BRG Group affirms its role as a dedicated and visionary strategic partner, helping contestants shine not only on stage but also in their personal growth - becoming proactive, positive, and community-minded individuals.

As the official sponsor of Miss Vietnam 2024, BRG Group contributes to building sustainable value for this prestigious national cultural event. Through its ongoing involvement - especially the activities at Golden Sands Golf Resort - the Group reinforces its commitment to sustainable development, social responsibility, and empowerment of Vietnamese women on their journey to shine and contribute to society.

The partnership between BRG Group and Miss Vietnam 2024 stands as a vivid testament to Vietnam’s spirit of sustainability, rich cultural values, and prosperous future development.

Learn more about BRG Group & Century Riverside Hue Hotel accompanying Miss Vietnam 2024 here.

Learn more about BRG Group & Mondial Hue Hotel accompanying Miss Vietnam 2024 here.